Setting Up Tickets and SKUs

Tickets are the bridge between your customers and your event rooms. When you create a ticket, the system generates a unique product code called a SKU (Stock Keeping Unit). This SKU is what allows the system to know which rooms a customer should get access to when they make a purchase.

You must create tickets before importing any sales data, because without tickets there is nothing to connect your customers' purchases to your event rooms.

Table of Contents

1. What Is a Ticket? What Is a SKU?
2. Before You Start
3. How to Get to the Tickets Tab
4. Creating a Ticket
5. Copying Your SKU
6. Understanding Upgrade Tickets
7. Example Setup
8. What to Do Next

What Is a Ticket? What Is a SKU?

These two things work together:

• A Ticket is a product you offer to customers. It has a name (like "VIP Access" or "General Admission") and grants access to one or more rooms in your event.
• A SKU (pronounced "skew") is a unique product code that the system automatically generates when you create a ticket. Think of it like a barcode — it's a short string of letters and numbers that uniquely identifies this ticket product.

Why do SKUs matter? When you import sales from a spreadsheet, each order row will have a SKU value. The system uses that SKU to figure out: "This customer bought Product X, which is linked to the VIP Access ticket, which grants access to the Main Stage and Meet & Greet rooms." Without SKUs, the system has no way to connect a purchase to the correct rooms.

Before You Start

You need to have at least one room created in your event before you can create tickets. Tickets must be linked to rooms — a ticket without a room wouldn't grant access to anything.

If you haven't set up rooms yet, follow the Setting Up Rooms guide first.

How to Get to the Tickets Tab

1. Log in to your Eventuall dashboard.
2. In the left sidebar, click Events.
3. Click on your event to open the event detail page.
4. At the top of the page, you will see a row of tabs: Details | Users | Orders | Rooms | Tickets | Livestreams | Recordings
5. Click the "Tickets" tab.

You are now on the Tickets page for your event.

Creating a Ticket

Step 1: Click "Create Ticket"

On the Tickets page, click the "Create Ticket" button (it has a plus icon). A pop-up window will appear titled "Add Ticket".

Step 2: Enter the Ticket Name

In the Name field, type a clear name for this ticket. This should describe what the customer is buying. Examples:

• "VIP Access"
• "General Admission"
• "Backstage Pass"
• "Workshop Ticket"
• "Premium Bundle"

Step 3: Select Which Rooms This Ticket Grants Access To

Below the name field, you will see a list of the rooms you created earlier. Each room has a checkbox next to it.

Check the box next to every room that this ticket should grant access to. You can select one room or multiple rooms.

For example:

• A "General Admission" ticket might only check the "Main Stage" room.
• A "VIP Access" ticket might check both "Main Stage" and "Meet & Greet" rooms.
• A "Backstage Pass" might check all three rooms: "Main Stage", "Meet & Greet", and "Backstage Lounge".

If you don't see any rooms listed, it means you haven't created any rooms yet. Close this window and go to the Rooms tab to create rooms first (see Setting Up Rooms).

Step 4: Upgrade Ticket (Optional)

There is a checkbox labeled "This is an upgrade ticket". This is optional and only applies if you want to mark this ticket as an upgrade option (for example, upgrading from General Admission to VIP). For most cases, you can leave this unchecked.

Step 5: Click "Add Ticket"

Click the "Add Ticket" button to create the ticket. The window will close, and your new ticket will appear on the Tickets page as a card.

Copying Your SKU

After creating a ticket, it appears on the Tickets page as a card. At the top of each ticket card, you will see a gray bar that shows the SKU — a unique code like cm5x9k2p7w.... Next to it is a "Copy" button. Click it to copy the code to your clipboard (the button will briefly say "Copied!" to confirm).

You will also see a blue info box on the page that says: "Note: You must copy the SKU and add to your product catalog or variants." This is telling you that your next step is to take this code and put it into whatever platform you sell tickets from (like Shopify) so the two systems can talk to each other.

This is a critical step. If the SKU code does not exist in your sales platform, the system has no way to connect a customer's purchase to this ticket when you import orders later.

For a detailed, step-by-step walkthrough of how to add your SKU to Shopify, see the Selling in Shopify guide.

Understanding Upgrade Tickets

An upgrade ticket is a special type of ticket that adds access to additional rooms on top of what a customer already has. For example:

• A customer buys "General Admission" (access to Main Stage only).
• Later, they buy a "VIP Upgrade" ticket (marked as an upgrade) which adds access to the Meet & Greet room.

If you are not offering upgrade options, you can ignore this feature entirely. Most events only need standard tickets.

Example Setup

Here is a typical example of how rooms and tickets work together for a music event:

Rooms created:

1. "Main Stage" (Show type)
2. "Artist Meet & Greet" (Meet & Greet type)

Tickets created:

On Shopify (or your sales platform):

• Product "General Admission Ticket" has variant SKU set to ck9x7m2p...
• Product "VIP Ticket" has variant SKU set to bq4r8n1w...

When a customer buys a "VIP Ticket" on Shopify and you import the order:

• The system sees the SKU bq4r8n1w...
• It looks up the ticket associated with that SKU → "VIP Access"
• It grants the customer access to Main Stage and Artist Meet & Greet

What to Do Next

You now have rooms and tickets set up. The next step depends on where your sales are coming from:

• If you need to import sales from a spreadsheet (CSV): Follow the Importing Sales via CSV guide. That guide covers adding a retailer, mapping external SKUs to your tickets, and uploading your order data.